Coin-op amusements news | Sala signs up largest Billy Beez family entertainment centre

Sala Entertainment, the Saudi-based family entertainment centre developer, has signed up the largest Billy Beez venue in Riyadh.

Sala’s new location at the Al Qasr Mall in Riyadh, the Saudi capital, will cover 3,188sq.m and will be “a completely new concept,” according to Mohammed Attia, CEO of the Sala Entertainment Company.

His company currently operates 16 Billy Beez locations in Saudi and the new contract with the mall operators will make the venue the largest entertainment outlet at the retail complex.

“It will open this year,” said Attia talking with InterGame. “We have a policy of ‘one team, ‘one dream’ in this company and with all the brands that we have installed and opened this year, we are quickly underlining the fact that the policy is not imaginary!”